Google Has Done the Job!

It is done. RPMs from Google Ads are jumping every day on the online properties with good content. Google has integrated all their advertising technologies and platforms and we are seeing how results are improving for all the parties. Advertisers have more ways to achieve their ROIs and publishers are getting more money from their online page views. Google is winning the online display advertising battle.

But Google now is facing and solving their next problem: They need good content to place their ads in order to deliver good results to their advertisers. So step by step, like a chess game, Google is making all the movements to avoid spam and low quality content on their properties. It looks like with the excuse of bad search experience they are penalizing the search results of the players who are not convenient in terms of quality content and in terms of their business interests. So, in the following months we will see how Google replaces websites in their search results, looking for the best formula to continue to increase revenue and profit.

Google knows that their real challenge now is to increase their audience with new online products and services. Avoiding spam, low quality content and undesirable players is a necessary movement, but innovation in internet product services for final users is still pending chez Google. That is the real challenge: launch the next big thing to definetively increase their audiences and again become the most visited website worldwide. In that sense, local business is a priority for Google, but mobile is also a huge reality for them. Nevertheless, they need to reconquer the soul of users delivering extraordinary online services. This is their only pending assignment. But could Google's working environment and spoiled talent deliver the kind of energy that you need to create a next big thing?

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