The Labor Market in The Cloud

Internet is everywhere at anytime. We work on the internet sending emails, searching and sharing. Our organisations are online, executing their objectives and achieving their goals. Our teams work in the cloud and in many cases there is no difference between being at the office or working outside. Only productive meetings make the difference at the office. The rest can be done even better if you pay full attention to it without being disturbed by the daily routine of an organization. Business productivity can be reviewed if you think about how you could work in the cloud.

Companies that are using the cloud to compete and grow are used to being geographically distributed. They understand that they can achieve their goals spending less money. Productivity is based on results and they minimize their infrastructure costs. Workers at these companies do their jobs as if they were freelancers. They work focused on results. They avoid office time wasters. If the company is well managed, results of working in the cloud can be spectacular when you compare them to the average productivity of an office.

But where is the real opportunity in embrancing this new business culture? The opportunity is to extend this approach to every process of the company, looking for resources that can work in the cloud to take advantage of the difference in the cost structures between regions and countries. You can have your customer support team in India, or your online marketing agency in South America. If you know how to use technology and your company is ready for it, you can have enormous success by using a freelance labor force working outside your company and being paid in other regions where labor costs are lower.

Big companies have understood this for many years, now is the turn for small companies. This will be the real revolution in the labour market in the next years: when small companies see how crucial is to embrace cloud technology mixed with freelancers. The labor market will be in the cloud. Companies will be in the cloud.

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