Technology is Everywhere?

Today new internet companies are totally different than they were even three or five years ago. New companies build their structure in the cloud and use a very low proportion of tangible assets. You need to understand these new intagible structures to realize how your company will grow over the years. If not, you could be lost in the "matrix" era.

When you think about building a new internet company, many issues are on the table, and things like clients, product, distribution or finance are relevant, but technology is crucial. Everything comes down to technology. Even when you think it doesn't. But technology is a commodity that you need to chose correctly.

There is the paradox, everything is based on technology that you do not have to create - real tech companies need to, but not the rest - and how you integrate this dimension into the vision of your new internet company will determine part of your success. To choose the right technology structure for your new internet company you need to think about how to deliver your product or service into many devices and be a platform for your users or clients.

To create an Internet Treasure, a great company in the digital age, we need to understand what people will really need in two or three years time, but we must figure out how to deliver our product or service with the right technology to succeed in the near future. Great Internet companies will be those whose technologies work so seamlessly that you only see their product or their brand.

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