Hope for Digital Content in 2011

The internet has become narrower in 2010. Google is bigger than ever, Facebook has more users than ever, Twitter has more followers than ever, Apple has more customers than ever, and there are more online farmers than ever. The distribution channels are established. If you want to sell on the internet, these are the platforms where you spend your online marketing budget. But now there is mobile too, trying to make internet larger. Mobile devices have brought a massive audience to internet properties. In no more than five years there will be more mobile internet users than PC users. Digital content is now in everyone's pocket. Massive real time content consuming is exploding, but is there still hope for the digital content business?

From a business perspective, only the best digital content is able to monetize its consumption, and here is where I believe that 2011 has to be the year to realize that only the best content will be good enough for the digital age in terms of revenue stream. Think about digital content from a very open perspective. Think about Angry Birds, think about airline tickets, think about games downloading or just think about pixels sold by FarmVille. All of them are good enough in their fields to demonstrate that digital content is profiting from the momentum where big internet platforms are reaching everybody through mobile devices.

2011 has to be the year where the digital content industry will realize that we need better content to take into other formats, into other layouts, into other content consuming experiences. We are consuming digital news like 100 years ago: reading an article. But we are not exploiting all the options that digital multimedia platforms give to our audiences. Ventures that invest in creating the new Blogger or Youtube platform to transform our digital content consuming experience will bring a fresh air to the digital content industry, to its revenue stream and thus, to the internet.

See the video: Making Data Public: Presentation by Sir Tim Berners-Lee

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