Pinterest or How to Become a Good Song

A good song has always been around. It is always like this. We are constantly looking for a new good song, but reality show us that creating a good song, a good product or a good service is the exception. We are always creating mediocre songs, products or services. But every once in a while the miracle happens and someone is able to create something simple, unique and marvelous that simply works and is loved by millions of people. That is the case of Pinterest.

Pinterest, in less than one year, has become one of the most visited and used website properties on the internet. A simple miracle in the age of Google and Facebook, where the internet seems narrower every day. But how is it possible? If you have a look at Pinterest you can see that they are combining many pieces of what is already working well on the internet: pictures, videos, sharing, comments, voting, likes, social, design, user interface, etc. Every ingredient is fine and makes a balanced equation. The result: something that you have to learn how to use, but when you have learned, it becomes part of your life.

But why? Because it is about people and communication, at the end of the day the most important and revelant contribution of the internet to people. The power to communicate to others, to thousands, to millions, and to become a part of something. It is about fear and love. Pinterest has combined simply and like no one else a way to share the details of your daily life without having to show your entire profile. Dabs from lovely days wihout fear of being too exposed. That is Pinterest, number 76 in the Alexa Rank in February 2012, less than one year after launching. Just amazing, like a good song!

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